We acknowledge First Nations peoples as the traditional custodians of lands, seas and waters throughout Australia, where we meet, work and create. We acknowledge First Nations peoples as the traditional custodians of lands, seas and waters throughout Australia, where we meet, work and create.
Celia Armitage Celia Armitage
Strategy / Branding / Brochure / Floorplans / Animation / Promotional Packaging / Art Direction / Signage
Six lots on rare stretch of Melbourne’s Yarra River with 120 metres of uninterrupted frontage and framed by parkland and open sky, Monet possess the quiet quality of a great work of art.
We developed a refined visual identity and name inspired by Monet’s iconic artworks, as well as a suite of micro graphics referencing detailing found in rare wine bottle design, reinforcing themes of collectability, craftsmanship and rarity. Paired with expressive typography, a muted palette and considered layouts, the result is an elevated identity designed to evoke timeless luxury, beauty and quiet confidence.
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