We acknowledge First Nations peoples as the traditional custodians of lands, seas and waters throughout Australia, where we meet, work and create. We acknowledge First Nations peoples as the traditional custodians of lands, seas and waters throughout Australia, where we meet, work and create.
Celia Armitage Celia Armitage
Strategy / Property Branding / Print Collateral / Signage / Website
Veil Brighton reads as one grand residence from the street, concealing nine private townhouses within. We built the brand around this idea of a hidden enclave, and positioned the development as Brighton's best kept secret, with an identity that felt discreet, considered and distinctly bayside. The result was a brand with instant appeal, with the majority of homes selling shortly after launch.
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